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"McAfee® Americans and spam Survey" finds consumers waste valuable time deleting spam
A recent survey commissioned by McAfee found that Americans waste significant amounts of their valuable time dealing with and deleting spam. Some statistics from the survey:
- According to the Americans surveyed, email spam is the No. 1 technology
time waster (49%) by wide margins over other tech annoyances including
automated voice response systems (24%) and slow Internet connections
- 49% of Americans spend more than 40 minutes per week deleting spam,
with 14% reporting they spend as much as three and a half hours a week
-- or 7.5 days per year -- on this task.
- Respondents deleted spam dozens of times more per week (30.6 times)
than they did other important activities including calling parents (3.39
times), exercising (3.32 times), reading to kids (2.81 times) and even
having sex (2.18 times).
- Excluding pornography, the survey found that the most common spam
messages to reach consumers’ in-boxes were about refinancing (30%),
credit counseling (27%) and sexual enhancement products (27%).
- Spam abuse has become so uncontrolled that consumers polled believe
it will take either a Supreme Court ruling (46%) or a spammer getting
sent to jail (45%) to put an end to the reign of spam.
The “McAfee® Americans and spam Survey” was conducted from June 6 through June 16, 2003 by Equat!on Research of Estes Park, CO. The survey obtained results from a total of 1,528 online participants. The sample was weighted to provide a nationally representative and projectable estimate of the adult online population, age 18 and older. Sampling error for a survey of this size is +/- 3.0% at the 95% confidence level.